Published

 

MARCH 2015

DEER VALLEY TIMES COLUMN

Marvelous Marketing Trends by Jacqui

View article live at Deer Valley Times

DIY MARKETING

By: Jacqui Breger – Founder and CEO of Miracles & Marvels LLC

Red Success Illustation

Let’s face it, marketing your business costs money – placing ads in publications, having your name on billboards or bus stops, designing and maintaining a website, SEO, social media marketing, digital advertising, public relations, the list goes on and on and so the costs tend to rack up quickly…

As business owners, we do not like costs, we like increased income and low expenses, therefore enhancing our profit margin. With this logic, why spend any money on marketing at all?

The truth is we have to let our target market know who we are and what we offer and the unique value-add we present. We have to find ways to be accessible to them when they are looking for a service or product that we provide and let them know why our product or service is preferable to the competition. In order to do this, it is imperative that we spend some money on marketing and are visible in the right media at the right time.

However, that is the key. So many small business owners attempt to do all their marketing themselves – they become the DIY marketers. They print flyers, place ads, create business cards and build a website as these are considered norm… In my experience, these small business owners purchase print ads from the most persuasive sales people, they try different endeavors and hope that they bring in business, they have a website built without substantial understanding of the goals and objectives of the site, employ SEO ‘experts’ who seem to be speaking a language all their own that is completely unfamiliar and confusing. In summary, they attempt to piecemeal their marketing efforts in the hope that they are on the right track to increase revenue. Invariably what happens is a lot of money is spent with minimal return on investment and overall disappointment prevails.

Just as it is in your best interest to hire a realtor to help with a real estate transaction, a CPA to do your taxes and an attorney to represent you should you be arrested, it is to your benefit to hire a marketing professional to help you with your marketing strategy and implementation. In general, hiring a professional will save you money in the long run and as far as marketing is concerned, not only will a good, effective marketing professional save you money by streamlining your marketing efforts, but they will help enhance your return on investment, thus increasing your revenue too!

Jacqui Breger is the Founder and CEO of Miracles & Marvels LLC, a locally owned, full service marketing, advertising, PR and web development firm offering comprehensive coaching services, a la carte services or anything in between. Her firm specializes in integrating a strategic comprehensive offline multi-media and online digital campaign creating successful results for their clients.

Miracles & Marvels LLC
Direct: 602.670.8487
www.miraclesandmarvels.com
www.facebook.com/miraclesandmarvels
www.twitter.com/miraclesmarvels
jacqui@miraclesandmarvels.com


 

FEBRUARY 2015

DEER VALLEY TIMES COLUMN

Marvelous Marketing Trends by Jacqui

View article live at Deer Valley Times 

ROMANCING THE BRAND

By: Jacqui Breger – Founder and CEO of Miracles & Marvels LLC

marketing. Word collage set in heart shape. Illustration with di

She is captivating, you cannot peal your eyes away, you have to absorb every inch of her and get to know her inside and out. You feel as if you just have to get to know her better, in fact you are determined to possess her… You have waited your whole life to feel her power, her beauty, her charm – you are a man possessed…

As you enter the BMW dealership your heart races… you see the BMW logo, you identify with all it stands for, you have arrived. The status, the prestige, the insurmountable feeling of success – it is all yours!

How did BMW create such a legacy? What goes into the formulation of such a strong global brand identity? Each and every company, organization, institution or professional has a brand identity, a perception they have created for their product range, their service or their cause in the marketplace. It is the subliminal perception the consumer associates with each and every organization they come in contact with.

Those companies with a strong brand identity such as Coca-Cola, Pepsi, Starbucks, Facebook, Apple, IBM, BMW, Mercedes Benz, etc. have always been true to their core value. Throughout their growth and development, they have consistently remained faithful to their original mission and ensured that their fundamental market perception remains intact.

Strongly branded companies are also always consistent in their persona, their message and their service. They maintain brand consistency throughout their organization – they always use the same logo, same color scheme, same fonts, same imagery etc. Consistency throughout all visual and written presentation is paramount.

However, the art of branding is more than visual, it must create an emotive response to be truly successful. Strong brands ensure that they build emotion into their brand identity. Brands that glorify prestige, care, heart, love, warmth, belonging, independence, comfort, etc. elicit a desire stronger than any other. Just like being in love, they yield you powerless – you become hooked.

Therefore creating a brand is just like the start of a wonderful romance, be true to your brand, always be yourself and be consistent and most importantly fall in love!

Jacqui Breger is the Founder and CEO of Miracles & Marvels LLC, a locally owned, full service marketing, advertising, PR and web development firm offering comprehensive coaching services, a la carte services or anything in between. Her firm specializes in integrating a strategic comprehensive offline multi-media and online digital campaign creating successful results for their clients.

Miracles & Marvels LLC

Direct: 602.670.8487

www.miraclesandmarvels.com

www.facebook.com/miraclesandmarvels

www.twitter.com/miraclesmarvels


 

JANUARY 2015

DEER VALLEY TIMES COLUMN

Marvelous Marketing Trends by Jacqui

View article live at Deer Valley Times 

MARKETING MAGIC

By: Jacqui Breger – Founder and CEO of Miracles & Marvels LLC

 

 

Marketing Magic Image

At initial meetings with many small business owners, I often see the disappointment in their faces when discussing their marketing efforts thus far. They have tried numerous endeavors, only to find that their ROI (return on investment) is dismal to say the least. However, they still pursue various

avenues, hoping that if they throw enough against the wall, something will stick… something will be

the magic formula generating high‐quality, frequent leads, hence turning their business into a huge

success!

These success stories are not a figment of your imagination – “they do exist” (as per the M&M commercial aired every holiday season since 1996). There are companies or service professionals who are generating more leads then they can handle, the million-dollar question is how?

The truth of the matter is that there is no universal magic formula. Each company and each service provider is unique and has to create a unique brand identity within the market. But just like any magic trick, there is always an approach, always a methodology that blurs the lines between perception and reality. Same is true for a successful marketing campaign. Any successful marketing campaign that you have witnessed did not happen by accident. Each step was carefully thought out and strategized, just as in a magic show where each move, each prop, every change in lighting, staging and movement is done to enhance the effect of the trick, so too is each step of every successful campaign.

Our instant gratification society has led us to believe that we should see immediate results or deem it a failure. Those that are successful know that each and every marketing campaign takes persistence, perseverance and a certain amount of time to generate success. It takes time to build your brand recognition and identity, to strategically implement a successful campaign and to gain customers’ trust and loyalty. The M&M commercial which has aired each holiday season for eighteen-years is a perfect example of such.

Throwing something against the wall and hoping it will stick will not create a truly successful marketing campaign. Success comes through a carefully strategized targeted approach encompassing multiple media sources, a robust online presence, consistency, immense creativity, patience and perfect timing. If this strategy is designed just right, you can sit back and enjoy a spectacular show!

Jacqui Breger is the Founder and CEO of Miracles & Marvels LLC, a locally owned, full service marketing, advertising, PR and web development firm offering comprehensive coaching services, a la carte services or anything in between. Her firm specializes in integrating a strategic comprehensive offline multi-media and online digital campaign creating successful results for their clients.

Miracles & Marvels LLC

Direct: 602.670.8487

www.miraclesandmarvels.com

www.facebook.com/miraclesandmarvels

www.twitter.com/miraclesmarvels

jacqui@miraclesandmarvels.com

 


 

DECEMBER 2014

DEER VALLEY TIMES COLUMN

Marvelous Marketing Trends by Jacqui

View article live at Deer Valley Times 

SOCIAL BUTTERFLY OR WALLFLOWER 

By Jacqui Breger Founder and CEO of Miracles & Marvels LLC

 

social-networks

We all have different personalities; some of us are extrovert, some introvert. Some of us love to be the “belle of the ball,” while others of us prefer to sit quietly and observe the action. Our personalities are what attract us to each other, whether as partners, friends or professionals. In today’s world, social media provides us with a different forum to showcase our personalities; the only difference is that we get to share our experiences, our knowledge or our events with our entire network at one time.

We can almost equate this experience to that of living in a small town, where everyone knows our business (almost before we do). When we share something on Facebook, we are sharing it with all our friends, when we tweet to Twitter, we are tweeting to all that follow us and so on. However, what so many forget is that each individual has the power to share, tweet or post, within the confines of their own specific personality. Each person can determine what they are comfortable sharing with their network. In fact, when you are true to your personality, the recipient generally responds more favorably. The most effective social media marketing campaigns are those where it is transparent that what is shared by the person posting, sharing or tweeting is authentic, genuine and honest and where it is clear that the sharer is simply portraying their knowledge, their true experiences and their passions with others!

Therefore the best advise I can give you is to not lose out on this great networking opportunity by being fearful of social media, whether you are a social butterfly or a wallflower, participate at the level you are most comfortable, but participate. Share whatever you are comfortable sharing and let your beautiful individual personality shine through!

Jacqui Breger is the Founder and CEO of Miracles & Marvels LLC, a locally owned, full service marketing, advertising, PR and web development firm offering comprehensive coaching services, a la carte services or anything in between. Her firm specializes in integrating a strategic comprehensive offline multimedia and online digital campaign creating successful results for their clients.

 

Miracles & Marvels LLC

Direct: 602.670.8487

www.miraclesandmarvels.com

www.facebook.com/miraclesandmarvels

www.twitter.com/miraclesmarvels

jacqui@miraclesandmarvels.com

 


 

NOVEMBER 2014

DEER VALLEY TIMES COLUMN

Marvelous Marketing Trends by Jacqui

View article live at Deer Valley Times 

A RECIPE FOR SUCCESS

Marketing business sales

Some of my family and friends call me the “dessert queen”, I adore making sweet treats and having my family and friends revel in the way they look and taste. I don’t just love the preparation of the cakes, cookies, deserts and confections, but my favorite is the time I spend icing, decorating and applying the special touches that make my custom creations unique and interesting to the palate. While creating a particularly intricate cake the other day, I was reminded of a marketing campaign I was working on for a client and the similarities were glaring. Planning and strategizing for a successful marketing campaign is just as important as planning to bake a complex cake. You have to make sure you have all your ingredients and resources at your disposal so you are ready to embark on a successful campaign. The more intricate the campaign (or cake) the more detailed the research and more extensive the resources needed and the more likely you will have to start in plenty of time to ensure success.  If you have decided to embark on a new marketing campaign, you need to strategize, plan and be ready to do so. Marketing today isn’t about placing an ad in a magazine, mailing a few postcards or having a website. Without a strategic integrated comprehensive targeted campaign that effectively and efficiently communicates with your audience where and how they wish to be reached, well then you are just putting some of your ingredients into a bowl and hoping to create a masterpiece. The cake needs all the ingredients and in today’s digital age, it even needs the icing and decorations that maybe, if you can’t add yourself, it is worth bringing in experienced professionals to help you.

Jacqui Breger is the Founder and CEO of Miracles & Marvels LLC, a locally owned, full service marketing, advertising, PR and web development firm offering comprehensive coaching services, a la carte services or anything in between. Her firm specializes in integrating a strategic comprehensive offline multimedia and online digital campaign creating successful results for their clients.